Courses
Multi-day, guided programs to get real results
Alumni reviews
Parks
Live cohort
Content Strategist, Marketing & Communications · Lyrasis
Punchy Messaging for B2B Tech Marketing
Emma's course was great, very well-structured and she is an excellent instructor. I feel a lot more confident now in creating quick, effective messaging. It was also good to get perspective from my classmates who are from different industries.
Katie
Live cohort
Manager, Growth · Magnet Forensics
Punchy Messaging for B2B Tech Marketing
Emma provided great course content that truly forces you to put the customer first in all positioning and messaging efforts. She shared great examples and very practical approaches for designing a messaging framework and applying it in the real world.
Ele
Live cohort
Growth Marketing Lead / PMM · one upper, cofounder
Punchy Messaging for B2B Tech Marketing
I'm so happy I took this course. It took me back to the basics: think first, write second.
The VBF framework is the kind of thing you learn one day and use the next. Applying it live with other marketers, with Emma's feedback, beats any course I've taken in the last few years.
Emma is great at synthesizing complex stuff into something you can actually use. Her energy and kindness make you want to put in the work.
If you're a B2B marketer, you need to take it!
Shannon
Live cohort
VP Marketing · ecos systems
Punchy Messaging for B2B Tech Marketing
Great course to help you get unstuck on copywriting.
Veline
Live cohort
Product Marketing Manager · Seibert Products GmbH
Punchy Messaging for B2B Tech Marketing
I really liked the course and Emma is lovely! There were really nice new learnings and methods about messaging. I would have only appreciated to use the course hours more interactive with the group rather than preparing tasks during that time. But overall I would definitely take the course again. :)

