Staging environment
Caitlin Sullivan

Caitlin Sullivan

17.4K Subscribers

Ex-Head of UXR in Product Team - Spotify Business, Advisor, Top 100

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Caitlin Sullivan will turn you into an AI-native insights operator

I was already using AI to get validated customer insights in half the time.

Then I spent months building the systems that made it actually reliable —validated insights, automated workflows, evals that prove what's working.

Now I help PMs, growth leaders, designers, and customer insights teams do the same:

-> Cut through customer data noise, surface real signal, and build insights they can defend in a product decision.

I've stress-tested these systems with teams at YouTube, Canva, Meta, and Figma, and advise companies like Maze on delivering better insights to customers using their tools.

My courses package what I've built into hands-on workflows you can run from day one — so you can skip months of thinking your insights were good enough (and finding out too late they weren't).

Trusted to train these teams in AI discovery:
YouTube
Canva
Figma
Ramp
Meta

Alumni reviews

Randy

Live cohort
Staff Design Researcher · Visa

Claude Code for Customer Insights

I walked away feeling more confident in my abilities to set up Claude Code to be a more insightful and helpful partner across my entire workflow. Thanks!

Tiago

Live cohort
Principal UX Researcher · Userlytics

Claude Code for Customer Insights

Super practical course with immediate results. Definitely recommend if you're a doer!

Ben

Live cohort
Strategy & Growth Lead · Each&Other

Claude Code for Customer Insights

Caitlin's knowledge is genuinely off the scale. This is a dense, substantive course and my brain took a while to recover from it (in the best possible way). I'll be working through the material again and testing things out for some time to come. The reusable assets and templates alone make it worth returning to, and the feedback on submissions was extremely thorough. One practical note: make sure you allocate sufficient time to work through the material before each weekly 2-hour call. There's too much to absorb if you arrive cold. Highly recommended if you want real depth rather than a surface-level introduction.

Sofia

Live cohort
User Research & Product Designer · Nextory

Claude Code for Customer Insights

Incredible helpful course. Caitlin goes through what is needed to get started, and a lesson I've learned -> do not trust that AI will create just what you need. You need to tell the AI what you are expecting of it. And that is what you'll learn here!

Ben

Live cohort
Senior Researcher · Unemployed

Claude Code for Customer Insights

Super valuable! Caitlyn gave us real applications for Claude Code in Research in an easy and self-paced manner.